Beginner's Guide to Using Facebook for Real Estate Marketing
Facebook is one of the most popular social media sites in the world. With over 2.9 billion users, Facebook is an excellent platform for reaching a large audience. Omnicoreagency.com has found the largest demographic the social media site has is between 25 to 35 years of age. This makes Facebook a crucial tool for real estate marketing as these users are likely to be home buyers. Do you want to learn how to use Facebook for real estate marketing? Read on!
Create a Business Page
If you already have an account, you may be tempted to use your personal Facebook profile. However, there are perks to creating a business profile you won’t want to miss out on. Some of these benefits include having access to insights, creating tabs and contests, and having advertising access. Also, you’ll want to reach as many people as possible, and a business page will allow you to do so without the 5,000 follower limit a personal page has. All your audience has to do is like your page to receive your content, and there is no cap on how many fans your page can have.
Choose a Profile Picture and Cover Photo
Choosing a profile and cover photo can be tricky. After all, this may be your audience's first impression of you. Your profile picture could be a professional headshot or your company logo. You should make sure this photo is recognizable and up-to-date.
Your cover photo will act as an attention grabber. The image should be coordinated with your profile picture and the rest of your page. Be sure to update your cover photo frequently to keep your audience engaged.
Engage With Your Audience
Engaging with your audience is key to Facebook marketing. Be sure to comment on other people's photos and pages, answer your audience on messenger, and use reactions to show that you are an actual person on the other side of the screen. You can even take it a step further by earning the "very responsive to messages" badge to show your followers you are dedicated to making connections. Forming a relationship with your audience is one of the best ways to gain their trust.
Schedule Your Posts
Scheduling your posts can help you save a lot of time and keep your content somewhat coordinated. You can use an online tool such as Later or Loomly to batch work and create a bunch of posts at once to be uploaded on later dates. Research has found that the best times to post on Facebook are Monday through Saturday between 1 and 3 pm. Try to schedule your posts during these times to increase the likelihood of engagement from your followers.
Post About More Than Business
It is essential that your audience is reminded that you are a person outside of your business. Be sure to include some posts about your life, such as your family, fun events you attend, or even random facts about yourself. Your content should be about 80% business, and the rest should be about you. Show your followers you are someone they can relate to and make a connection with.
Have a Call to Action
Including a call to action is critical for all marketing tactics. You should include a call to action on your posts and on your Facebook page itself. For your posts, the action can be as simple as asking your followers to like or share the post or message you for more information. As for your page, you can add a call to action button that could link your audience to your website, listings, or other social media platforms. This is important to show your audience exactly what you can provide for them.
Facebook can be a great tool for real estate marketing. You just have to know how to utilize the tools it provides correctly. Remember these tips to make sure you get the most out of your Facebook page!
